However, the South Korean government had a strict limitation against the Japanese language and culture, preventing them from including such a character. Ono stated that they were planning on adding a Korean character since soon after Street Fighter II became popular in South Korea. A mixed martial arts style was also considered, but the team chose to focus on a more iconic fighting style. The final concept was intended to be someone 'bad and somewhat erotic,' with Taekwondo selected as her martial art over suggestions such as a sports-themed style, due to its lack of representation in the series and feeling that a character that used primarily kicks could be interesting.
Juri's character concept was created from a suggestion by Yoshinori Ono to introduce a female Korean character into the Street Fighter series, with the initial design selected from 400-500 ideas, amongst which included an old woman and an ice skater.
